Building company stories

Sergio Acosta & Miryam Audiffred | April 23, 2012

It is spring now and London looks just nice.  There is a different energy. It’s the flowers and (mostly) good weather. And, for us, April has been also a promising month.

Starting up a company is tough. It really is. It has taken us months of networking, hands-on learning of basic finance and accountancy and the developing of a business mindset. Yes, we are now entrepreneurs, and, yes, we are building the aeroplane…

A few days ago, the American blogger Robert Scoble was speaking with the guys at the Silicon Valley agency Zurb about the importance of building company stories.

He said that people who are building companies have to be crazy.

“It’s like jumping off a cliff and building a parachute on the way down and assuming that you’re going to figure it out while you’re falling”.

On Twitter, someone changed the phrase and put “aeroplane” instead of parachute, which is nice.

Scoble made also a great point:

“When someone says they’re building a company, they’re usually unique. There’s something different about them. And they have an approach like I’m building something of value that should last something deeper than just a cool technology that’s going to get bought by Google and flipped.”

We invite you to listen to the whole interview in ZURBsoapbox

It’s worth the time!

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